Ugly Pug is a Schwarzbier, or Black Lager, but the real story is its name. Fritz Rahr once saw Oscar, his mother-in-law’s Pug and shouted, “WHAT AN UGLY PUG!” You guessed it, they were brewing a test batch that night and the rest is history. Ugly Pug is dark in color, but light in body. The roasted malts give off notes of chocolate and coffee.